{"id":212996,"date":"2023-06-14T13:29:57","date_gmt":"2023-06-14T17:29:57","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_product&p=212996"},"modified":"2023-10-23T13:43:30","modified_gmt":"2023-10-23T17:43:30","slug":"michael-ford-shaw-contract","status":"publish","type":"id_product","link":"https:\/\/interiordesign.net\/products\/michael-ford-shaw-contract\/","title":{"rendered":"Michael Ford Translates Hip-Hop Culture into Carpet Tile"},"content":{"rendered":"\n
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June 14, 2023<\/p>\n\n\n

Words: <\/span>Georgina McWhirter<\/a><\/p>\n<\/div>\n\n\n\n

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Michael Ford Translates Hip-Hop Culture into Carpet Tile<\/h1>\n\n\n\n
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On Instagram he\u2019s known as the \u201chip-hop architect\u201d and it\u2019s that passion for the musical form\u2014currently celebrating its big 5-0\u2014that infuses Michael Ford<\/a>\u2019s new carpet tile collection. The multihyphenate talent, whose social justice\u2013minded firm, BrandNu Design, has offices in Detroit, Dallas, and Madison, Wisconsin, brings a conceptual, research-informed approach to his work, and this series is no exception. Dubbed Mike Ford x Shaw Contract<\/a>, the five rhythmic, energetic patterns honor and interpret different facets of hip-hop culture, from the makeshift cardboard platforms that break-dancers of the 1970\u2019s and \u201980s laid on the ground to use as dance floors to the complexities of lyrical analysis. In DJ, vertical lines mimic the stacked records carried to parties; MC reflects the artistry of rap lyrics through mathematical analysis; and Graffiti channels the collective public art form and fluid lettering styles via a layered composition. Tiles are made from EcoSolution Q solution-dyed recyclable nylon fiber that offers excellent color retention and reduced soiling. Pass the mic!<\/p>\n<\/div>\n\n\n\n

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Michael Ford with his latest collection of carpet tiles in collaboration with Shaw Contract.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Listen: Michael Ford’s Spin on Music and Design<\/h2>\n\n\n\n

Once Upon a Project<\/a><\/em> gives architects and designers the chance to share the stories behind their most meaningful projects. In Season 2’s debut episode, Ford shares how he views the intersection of hip hop and design and gives the inside scoop on the Mike Ford x Shaw Contract collection. How do the intricate elements of hip hop music and culture ignite his inspiration for textiles, buildings, neighborhoods, and even cities? The “Hip Hop Architect” explains.<\/p>\n\n\n\n

Listen to the full interview<\/a> and explore more <\/em>Once Upon a Project episodes here<\/a>.<\/em><\/p>\n\n\n\n