{"id":222962,"date":"2024-02-29T09:35:00","date_gmt":"2024-02-29T14:35:00","guid":{"rendered":"https:\/\/interiordesign.net\/?post_type=id_project&p=222962"},"modified":"2024-02-12T11:35:20","modified_gmt":"2024-02-12T16:35:20","slug":"w-house-whirlpool-brand-experience-center-in-china","status":"publish","type":"id_project","link":"https:\/\/interiordesign.net\/projects\/w-house-whirlpool-brand-experience-center-in-china\/","title":{"rendered":"A Whirlpool Brand Experience Center Puts a Futuristic Spin on Laundry"},"content":{"rendered":"\n
\n
\"exterior<\/figure>\n\n\n\n
\n

February 29, 2024<\/p>\n\n\n

Words: <\/span>Rebecca Dalzell<\/a><\/p>\n\n\n\n

Photography: <\/span>Nie Xiaocong<\/a><\/p>\n<\/div>\n\n\n\n

\n

A Whirlpool Brand Experience Center Puts a Futuristic Spin on Laundry<\/h1>\n\n\n\n

2023 Best of Year Winner for Shining Moment<\/h2>\n\n\n\n

Appliances never looked so good. At W House\u2013Whirlpool Brand Experience Center in Foshan, China, MOC Design Office<\/a>, which stands for mood, observation, and creativity, put a new spin on laundry machines, turning a mundane shopping experience into an engaging one. The century-old brand sought to refresh its image and show off its state-of-the-art products; the firm responded with an intriguing interplay between a reflective 7,000-square-foot interior and exterior, its eye-catching, forward-looking qualities emblematic of the client\u2019s ethos. The two-story project occupies an origamilike building with long eaves of mirrored stainless steel. MOC extended the material and jagged geometry indoors with faceted, reflective ceilings and a prism that divides the space. Product displays, like a floor-to-ceiling wall of black washers, are striking, while bursts of yellow acrylic add warmth. It\u2019s a virtual whirlpool of innovation.<\/p>\n\n\n\n

\"exterior<\/figure>\n\n\n\n
\"interior<\/figure>\n\n\n\n
\"yellow<\/figure>\n\n\n\n
PROJECT TEAM<\/h6><\/div>\n\n\n\n

Yang Zhenyu; Liang Ningsen; Wu Xiuwei; Yang Zhenyu; Huang Zhentao; Yan Wending; Li Ruiwen; Xie Xinyu; Chen Qianyu.<\/p>\n<\/div>\n<\/div>\n\n\n\n